Giving Tuesday – Tour de Cure
Through our brand Gondwana we’ve been a proud supporter of Tour de Cure Australia. If you’ve been following the Tour de Cure you may have noticed the red Gondwana soft shell jackets being worn by the cyclists.
What started over a coffee between two mates quickly involved three friends registering Tour de Cure as an Australian charity which lead to an inaugural cycling tour in 2007. Since then, Tour de Cure has held 6 more Signature Tours, introduced 3 annual Country Tours, held the annual ‘Day of Inspiration’ and has raised over $10 million in the fight against cancer so far.
We made the decision that this Giving Tuesday that as a supporter of the Tour de Cure we would inspire each member of our team to make a commitment to do something that tied into the Tour de Cure message to be fit, be healthy and be happy. This message connects well with Gondwana’s tag line that life’s better in our great outdoors.
Our team members have each made promises to do an assortment of activities ranging from walking the dog to playing cricket with the kids, donating their hair to be made into wigs for those undergoing cancer treatment to doing laps in the pool.
It’s been wonderful to see everyone embracing the be fit, be healthy and be happy message.